Intrinsically, the story arc helps people feel sympathy for a character. But this seven-step framework inspires good storytelling that can be applied to charitable work, policy campaigns, marketing, and branding. Time and again, I came back to dramatic structure and introduced our program staff (who were mostly English-as-second-language-writers) to Freytag’s Pyramid.įreytag’s Pyramid - well known among screenplay writers, playwrights, and dramatists ( and sometimes called “Freytag’s Triangle” ) - is not your typical topic for staff training within the nonprofit world.
We had to get to the heart of the conflict quickly without sacrificing context, and we had to weave the story of how our work made an impact on ongoing social issues. Straightaway, I knew we had to write about our work differently to make it relatable, essential, and contextual. Our staff covered the basics: a convening happened between x number of partners, the agenda covered so-and-so topics, and from that came world peace. I asked program staff to send me articles intended for our website and print communications. While I was the assistant director in Asia of an international nonprofit, one of my main responsibilities was communications. What is Freytag’s Pyramid? Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement.
0 kommentar(er)
