Now Company X uses Solution Y to _.Įxample: The Salesforce Marketing Cloud allows Room & Board to merge its online and in-person selling process. Template: Solution Y allows Company X to _. Specifics are great here. Were there any hitches or setbacks along the way to success? Which part of your offering was most useful? Just make sure you return to how your product or service solved their problem and the process they went through to implement it.
#Success story images free
In this section you can include more information about yourself, but the focus should remain on your client.įeel free to cover why your customer chose you over the competition. Remember, you're the ally that helps the hero defeat their enemies. At this stage you add yourself to the success story and explain how you solved the core issue. It's time for the solution to your client's problem. After a long fight she removes the spell and banishes the witch from the town forever. Luckily, in his hour of need the knight meets a magical fairy who agrees to help him. They needed a way to connect their digital presence to their real-world interactions with customers. As a result they couldn't deliver a buying process completely tailored and relevant to each customer. They needed _.Įxample: Room & Board were struggling to provide a seamless customer experience across their physical store and online. Template: Company X were struggling to _. How long has it been going on? How does it stop your client from achieving their goals? How does it jeopardise their future? (Though you should: your customer's words are always more authentic than your own.) Tease out your client's pain point and use the language they use to explain how it affected them.īe clear on why the situation is so bad, and why the problem must be solved. Be sure to use real testimonials in this section, even if you don't use them anywhere else in the case study. You want to make this problem really hurt. Next we come to the problem part of your success story. This is where you raise the stakes and introduce an issue that puts everything at risk. A nearby witch begins to terrorise the knight, eventually putting a spell on him so dreadful that he is unable to protect the townsfolk any longer. Make Your Audience Hate the Villainīut not all is well in the town. Their goal is to provide the most helpful, personal and convenient service possible to their customers. They believe the surroundings you live in should be a reflection of who you are. For more than 35 years they have helped families to create practical, comfortable and timeless living spaces. Their goal is _.Įxample: Room & Board is a furniture and home furnishings retailer. It doesn't have to be comprehensive, but it should give your audience enough background to understand everything that comes next. Give some detail on their values, their history and their goals. More on that later.)Īnd that's why you should begin your success stories with an intro into your client. Take some time to introduce them, what they do and why. (You actually play more of a supporting role, like a powerful ally. But the real hero should always be your customer, not you. It's an introduction that gives context to the rest of the story.Ī mistake many businesses make is thinking they're the hero in their success stories. This stage is more commonly known as the situation part of any good case study. The smiles on their faces make all his battles worthwhile. He spends his days keeping the townsfolk safe and generally doing good. In a small town there lives a brave knight. The Best Template for Telling Customer Success Stories (in 4 Steps) 1. Most importantly, it works, giving you the power to touch the hearts and convince the heads of your leads, hopefully converting them into buying customers along the way.Īnd I'm going to walk you through that template now.
#Success story images movie
It's a classic story structure that you'll be familiar with from basically every book, movie and play you've ever seen. Whether they're told through text, audio or video, all the best case studies follow a very simple but very effective template. Ease any concerns potential customers may haveĪs long as you don't forget the golden rule, that is.Ī great customer success story needs to be a great story, too.Embrace the authenticity of a real client.Address the challenges your target audience face.How do you encourage leads to jump that final hurdle and buy from you? One of the most powerful ways is with a customer success story.Ĭase studies & success stories let you showcase one customer's experience as an example of what to expect from you and your product or service.Ĭase studies and customer success stories give you the chance to:
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